--- title: Top 3 student recruitment challenges and solutions description: The international student market is well and truly bouncing back – but institutions still face key recruitment challenges. How can your institution tackle them? image: https://blog.adventus.io/hubfs/B.jpg --- [![adventus.io](https://blog.adventus.io/hubfs/raw_assets/public/Adventus_io_November2021/images/logo.svg "adventus.io")](https://adventus.io/) - [For Recruiters](https://adventus.io/recruiters/) - [100% commission Everything an institutions pays for a student placement, you get 100%](https://adventus.io/recruiters/100-commission/) - [Course search Access 1,600+ institutions in leading study destinations. Growing daily](https://adventus.io/recruiters/course-search/) - [Support & training Guidance to make your counsellors smarter, faster](https://adventus.io/recruiters/support-training/) - [Student CRM Keep your data in one safe and reliable place](https://adventus.io/recruiters/student-management/) - [Revenue calculator TRY ME See just how much money you're giving away with traditional commission models](https://adventus.io/calculator/) - [Adventus.io Application Assistant NEW Mobile app to make your counselling process easy and fast](https://adventus.io/mobile-app/) - [Success Stories Hear from our recruiter partners](https://adventus.io/institution-success-stories/) - [Adventus.io Recruitment Fair 2024 The Biggest B2B Education Fair.](https://adventus.io/adventus-io-recruitment-fair-2024/) - [Application processing Speed up the processing power of your counsellors](https://adventus.io/recruiters/application-management/) LATEST --- [![](https://blog.adventus.io/hubfs/Website%20Banner.jpg) We’ve created a dedicated resource hub so you can help your students discover Australia - explore key information, from cost of living to visa guidance. Learn more.](https://info.adventus.io/study-in-australia/) --- - [For Institutions](https://adventus.io/institutions/) - [Why partner with Adventus.io Attract more qualified students, in more diverse countries, with only one point of contact.](https://adventus.io/institutions/) - [Success stories Hear from our institutions partners](https://adventus.io/success-stories/) - [Quality assurance We vet all recruiters and student applications to give you complete peace of mind](https://adventus.io/institutions/quality-assurance/) - [Adventus Drive Marketplace solutions that help you increase visibility, drive intakes and influence students](https://adventus.io/drive/) - [Diversity & global reach Access 4,800+ global recruiters through one marketplace](https://adventus.io/institutions/global-reach/) - [Adventus Professional Services NEW Maximum efficiency and scalability via white-labelled expert services](https://adventus.io/adventus-professional-services/) - [Deep institution expertise Industry insiders from the world's leading institutions](https://adventus.io/institutions/data/) - [Adventus Premium Partnerships NEW Bespoke partnerships tailored to achieve your institution's goals](https://adventus.io/adventus-premium-partnerships/) - [Data intelligence Transparent data reporting to understand your application funnel](https://adventus.io/institutions/data/) --- [![](https://adventus.io/wp-content/uploads/2023/09/LMU-blog-header.webp) London Metropolitan University joins forces with Adventus.io London Metropolitan University adopts APS, Adventus.io's admissions and compliance servicing arm, delivering market-leading student recruitment, marketing, admissions, and compliance services.](https://blog.adventus.io/london-metropolitan-university-join-forces-with-adventus.io) --- - Company - [About The story and people behind why we exist](https://adventus.io/company/) - [Careers We're hiring Join our mission to transform education](https://adventus.io/careers/) - [News & Blog Our latest insights and stories](https://blog.adventus.io/) - [Founding 200 An ode to our first 200 team members](https://adventus.io/founding-200/) - [Contact Submit an enquiry or request a demo](https://adventus.io/request-a-demo) LATEST --- [![](https://blog.adventus.io/hubfs/Victor%20-%20Adventus%20Thumbnail.jpg) ![](https://blog.adventus.io/hubfs/Victor%20-%20Adventus%20Thumbnail.jpg) Adventus raises AUD$22m from existing investors International student recruitment marketplace Adventus.io has raised AUD$22 million in series B funding from its existing shareholders.](https://blog.adventus.io/adventus-raises-aud22m-from-existing-investors) --- [Login](https://app.adventus.io/) [Sign up](https://signup.adventus.io/) [Talk to an expert](https://blog.adventus.io/top-3-student-recruitment-challenges-and-solutions#talktoanexpert) - [For Recruiters](https://adventus.io/recruiters/) - [100% Commission](https://adventus.io/recruiters/100-commission/) - [Course Search](https://adventus.io/recruiters/course-search/) - [Student Management](https://adventus.io/recruiters/student-management/) - [Application Management](https://adventus.io/recruiters/application-management/) - [Support & Training](https://adventus.io/recruiters/support-training/) - [Revenue Calculator](https://adventus.io/calculator/) - [For Institutions](https://adventus.io/institutions/) - [Global Reach & Diversity](https://adventus.io/institutions/global-reach/) - [Quality Applicants](https://adventus.io/institutions/quality-assurance/) - [Data and Analytics](https://adventus.io/institutions/data/) - [Adventus Drive](https://adventus.io/drive/) - [Adventus Professional Services](https://adventus.io/adventus-professional-services/) - [Adventus Premium Partnerships](https://adventus.io/adventus-premium-partnerships/) - [Pricing](https://adventus.io/pricing/) - [Recruiters](https://adventus.io/pricing/) - [Institutions](https://adventus.io/pricing/#institutions) - Company - [About](https://adventus.io/company) - [Careers](https://adventus.io/careers/) - [News & Blog](https://adventus.io/blog/) - [Offices](https://adventus.io/careers#offices) - [Contact Us](https://info.adventus.io/contact) - Resources - [COVID Compass](https://adventus.io/covid-compass/) - [News & Blog](https://adventus.io/blog/) - [Customers](https://adventus.io/customers/) [Sign up](https://signup.adventus.io/) [Login](https://app.adventus.io/) Customers [BACK TO ARTICLES](https://blog.adventus.io) # Top 3 student recruitment challenges and solutions READ TIME: 3 MINS SHARE: Share on facebook Share on twitter Share on linkedin ![Top 3 student recruitment challenges and solutions](https://blog.adventus.io/hubfs/B.jpg "Top 3 student recruitment challenges and solutions") The international student market is well and truly bouncing back – but institutions still face key recruitment challenges. How can your institution tackle them? The current global economy has created significant recruitment challenges for institutions to address the global audience of students. Although, it's pretty remarkable to think how student numbers have rebounded.  We asked three industry insiders – Adventus.io’s Chief Commercial Officer, [Patrick Whitfield](https://www.linkedin.com/in/patrick-whitfield-614319b/?originalSubdomain=uk), Partnership Director APAC, [Davorin Vrdoljak](https://www.linkedin.com/in/davorin-vrdoljak-884a992/?originalSubdomain=au), and USA Partnerships Director, [Bjorn Myhre](https://www.linkedin.com/in/bjorn-myhre-35164a206/) for their thoughts on how to address these issues head-on.  ## **Conversion ** **![Student Conversion 700X200](https://blog.adventus.io/hs-fs/hubfs/Student%20Conversion%20700X200.jpg?width=780&height=223&name=Student%20Conversion%20700X200.jpg)** Davorin says, for many institutions, the feeling of being snowed under by applications is all too familiar. In many cases, volume isn’t the issue.  “For lots of institutions, the issue is not so much the lack of applications, it's about conversion. What do we do when we get the application? How do we move them through the pipeline as quickly as possible and convert them?”. Patrick suggests that to manage the burden of admission, boost quality and conversion rates, institutions should carefully consider their recruitment channels. “I think institutions do need to be judicious around which partners they work with – and ask: how many choices do they create in the market? How many channels do they open up to apply to their institution?” Consolidating recruitment channels could be worthwhile for institutions that want to encourage quality over quantity.  Bjorn adds, " It is really important that the institutions and counseling partners know their students well and provide good service before and after arrival on campus. Institutions need to be selective in working with recruitment partners that work to meet their enrollment goals."  ## **Retention ** **![Student retention 700X200](https://blog.adventus.io/hs-fs/hubfs/Student%20retention%20700X200.jpg?width=780&height=223&name=Student%20retention%20700X200.jpg)** Davorin says retention remains another sticky problem: how can you guarantee a student won’t change their mind six months into a course?  “Of course, you would hope if students are making a massive purchasing decision – their tuition fees – they would have researched it fairly well and understand what they're entering into – but it's not always the case,” he says.  He says working with only trusted and vetted recruitment partners can help ensure students are getting the right information to make the best choice for them. “We need to manage the agent network to ensure that the student understands what they're buying, and the agent is acting ethically – especially in higher-risk markets.”  Communicating effectively with the agent network is critical, make sure to spread out the right message about your scholarship opportunities, choice of fitting course for study, campus learning experience, and pathway options. [![Drive banner-Cover booklet](https://blog.adventus.io/hs-fs/hubfs/Drive%20banner-Cover%20booklet.png?width=500&name=Drive%20banner-Cover%20booklet.png)](https://info.adventus.io/institution-awareness/#guide-download) ## **Pipeline analysis** ![Group 3605 (1)](https://blog.adventus.io/hs-fs/hubfs/Group%203605%20(1).png?width=1200&height=400&name=Group%203605%20(1).png) Patrick says, traditionally, some elements of student recruitment have seemed like a “black box” for institutions.  But technology is increasingly giving institutions greater visibility into their student pipelines – and more metrics to work with, such as how a recruiter is performing and how your institution stacks up against competitors.  Patrick says it also enables more control and precision marketing: the ability to promote a particular course to target markets and to increase numbers for a selected course.  Davorin adds that streamlining reporting processes – particularly in a highly regulated country like Australia – can cut down a lot of paperwork for institutions.  “Regulators will look at details like the performance and behaviour of the agent – that's indicated by things like visa rejections and attrition. This can be super onerous,” he says.  He says having this kind of data available quickly and through a consolidated recruitment channel can also slash a huge amount of time for institutions.  Bjorn says, “It is important to have a good CRM or data tools to understand an institution's strengths and weaknesses in their enrollment funnel. If an institution does not have good internal data, then providers like Adventus.io can offer data analytics.”  ## **Final thoughts** Conversion, retention, and pipeline analysis are tricky aspects for institutions. Consolidating your recruitment channels can be the answer, know your students, know your data, then make good, informed decisions on how to improve for the next admission cycle moving forward. [Learn more](https://info.adventus.io/institution-awareness)on how you can optimise your international student recruitment strategy. Share on facebook Share on twitter Share on linkedin ![CTA Image](https://blog.adventus.io/hubfs/ttu.svg) Talk to us What other challenges do you face in your work? Let us know today. [Request a demo](https://adventus.io/contact-us/#request-a-demo) of the [Adventus.io](https://adventus.io/) marketplace to learn how to grow your business. [CONTACT](https://info.adventus.io/request-a-demo) [KEEP READING](https://blog.adventus.io) Customers ### [How institutions can diversify their student recruitment strategies](https://blog.adventus.io/how-institutions-can-diversify-their-student-recruitment-strategies) Company ### [Building lasting institutional partnerships](https://blog.adventus.io/building-lasting-institutional-partnerships) Insights ### [4 things our most successful Canadian institutions have in common](https://blog.adventus.io/4-things-our-most-successful-canadian-institutions-have-in-common) - [Recruiters](https://adventus.io/recruiters/) - [100% commission](https://adventus.io/recruiters/100-commission/) - [Course search](https://adventus.io/recruiters/course-search/) - [Student CRM](https://adventus.io/recruiters/student-management/) - [Application processing](https://adventus.io/recruiters/application-management/) - [Support & training](https://adventus.io/recruiters/support-training/) - [Data protection](https://adventus.io/recruiters/security/) - [Partner support](https://adventus.io/partner-support/) - [Institution directory](https://adventus.io/institution-directory/) - [Institutions](https://adventus.io/institutions/) - [Why partner with Adventus.io](https://adventus.io/institutions/) - [Diversity & global reach](https://adventus.io/institutions/global-reach/) - [Quality assurance](https://adventus.io/institutions/quality-assurance/) - [Deep institution expertise](https://adventus.io/institutions/data/) - [Data intelligence](https://adventus.io/institutions/data/) - [Adventus Drive](https://adventus.io/drive/) - [Success stories](https://adventus.io/institution-success-stories/) - [Information suite](https://adventus.io/institutions/learn-more/) - [Adventus Professional Services New](https://adventus.io/adventus-professional-services/) - [Adventus Premium Partnerships New](https://adventus.io/adventus-premium-partnerships/) - Pricing - [Recruiters](https://adventus.io/pricing-recruiters/) - [Institutions](https://adventus.io/pricing-institutions/) - [Company](https://adventus.io/company/) - [About](https://adventus.io/company/) - [Careers We're hiring](https://adventus.io/careers/) - [Blog](https://adventus.io/blog/) - [Offices](https://adventus.io/contact-us#offices/) - [Contact](https://info.adventus.io/contact) - [Terms](https://adventus.io/website-terms/) - [Privacy](https://adventus.io/privacy-policy/) - [Cookies](https://adventus.io/privacy-policy#cookies) © 2026 Adventus.io