Often misunderstood, the Agent-Institution relationship is more than a financial one…
Agents are an important part of the ecosystem, and we need their help to make international student recruitment work.
Agents provide local knowledge and act as cultural bridges.
“They’re kind of like our eyes in the market. We keep in touch with them during product development”
UK institution
Agents have tacit knowledge and insights on the local market…
What do applicants find desirable?
What are competitors offering?
With the right tools and training, they help elevate the institution’s brand.
