---
title: "Mergermarket: Adventus.io plans Series B to grow university marketplace | Adventus.io"
description: Originally published in Mergermarket by Christel Thunell
image: https://blog.adventus.io/hubfs/Imported_Blog_Media/uni-growth-2.jpg
---

[![adventus.io](https://blog.adventus.io/hubfs/raw_assets/public/Adventus_io_November2021/images/logo.svg "adventus.io")](https://adventus.io/)

- [For Recruiters](https://adventus.io/recruiters/)
  
    - [100% commission Everything an institutions pays for a student placement, you get 100%](https://adventus.io/recruiters/100-commission/)
    - [Course search Access 1,600+ institutions in leading study destinations. Growing daily](https://adventus.io/recruiters/course-search/)
    - [Support & training Guidance to make your counsellors smarter, faster](https://adventus.io/recruiters/support-training/)
    - [Student CRM Keep your data in one safe and reliable place](https://adventus.io/recruiters/student-management/)
    - [Revenue calculator TRY ME See just how much money you're giving away with traditional commission models](https://adventus.io/calculator/)
    - [Adventus.io Application Assistant NEW Mobile app to make your counselling process easy and fast](https://adventus.io/mobile-app/)
    - [Success Stories Hear from our recruiter partners](https://adventus.io/institution-success-stories/)
    - [Adventus.io Recruitment Fair 2024 The Biggest B2B Education Fair.](https://adventus.io/adventus-io-recruitment-fair-2024/)
    - [Application processing Speed up the processing power of your counsellors](https://adventus.io/recruiters/application-management/)
  
  
  LATEST
  
  ---
  
  [![](https://blog.adventus.io/hubfs/Website%20Banner.jpg) We’ve created a dedicated resource hub so you can help your students discover Australia - explore key information, from cost of living to visa guidance. Learn more.](https://info.adventus.io/study-in-australia/)
  
  ---
- [For Institutions](https://adventus.io/institutions/)
  
    - [Why partner with Adventus.io Attract more qualified students, in more diverse countries, with only one point of contact.](https://adventus.io/institutions/)
    - [Success stories Hear from our institutions partners](https://adventus.io/success-stories/)
    - [Quality assurance We vet all recruiters and student applications to give you complete peace of mind](https://adventus.io/institutions/quality-assurance/)
    - [Adventus Drive Marketplace solutions that help you increase visibility, drive intakes and influence students](https://adventus.io/drive/)
    - [Diversity & global reach Access 4,800+ global recruiters through one marketplace](https://adventus.io/institutions/global-reach/)
    - [Adventus Professional Services NEW Maximum efficiency and scalability via white-labelled expert services](https://adventus.io/adventus-professional-services/)
    - [Deep institution expertise Industry insiders from the world's leading institutions](https://adventus.io/institutions/data/)
    - [Adventus Premium Partnerships NEW Bespoke partnerships tailored to achieve your institution's goals](https://adventus.io/adventus-premium-partnerships/)
    - [Data intelligence Transparent data reporting to understand your application funnel](https://adventus.io/institutions/data/)
  
  
  ---
  
  [![](https://adventus.io/wp-content/uploads/2023/09/LMU-blog-header.webp) London Metropolitan University joins forces with Adventus.io London Metropolitan University adopts APS, Adventus.io's admissions and compliance servicing arm, delivering market-leading student recruitment, marketing, admissions, and compliance services.](https://blog.adventus.io/london-metropolitan-university-join-forces-with-adventus.io)
  
  ---
- Company
  
    - [About The story and people behind why we exist](https://adventus.io/company/)
    - [Careers We're hiring Join our mission to transform education](https://adventus.io/careers/)
    - [News & Blog Our latest insights and stories](https://blog.adventus.io/)
    - [Founding 200 An ode to our first 200 team members](https://adventus.io/founding-200/)
    - [Contact Submit an enquiry or request a demo](https://adventus.io/request-a-demo)
  
  
  LATEST
  
  ---
  
  [![](https://blog.adventus.io/hubfs/Victor%20-%20Adventus%20Thumbnail.jpg) ![](https://blog.adventus.io/hubfs/Victor%20-%20Adventus%20Thumbnail.jpg) Adventus raises AUD$22m from existing investors International student recruitment marketplace Adventus.io has raised AUD$22 million in series B funding from its existing shareholders.](https://blog.adventus.io/adventus-raises-aud22m-from-existing-investors)
  
  ---

[Login](https://app.adventus.io/)

[Sign up](https://signup.adventus.io/)

[Talk to an expert](https://blog.adventus.io/adventus-io-plans-series-b-to-grow-university-marketplace#talktoanexpert)

- [For Recruiters](https://adventus.io/recruiters/) 
    - [100% Commission](https://adventus.io/recruiters/100-commission/)
    - [Course Search](https://adventus.io/recruiters/course-search/)
    - [Student Management](https://adventus.io/recruiters/student-management/)
    - [Application Management](https://adventus.io/recruiters/application-management/)
    - [Support & Training](https://adventus.io/recruiters/support-training/)
    - [Revenue Calculator](https://adventus.io/calculator/)
- [For Institutions](https://adventus.io/institutions/) 
    - [Global Reach & Diversity](https://adventus.io/institutions/global-reach/)
    - [Quality Applicants](https://adventus.io/institutions/quality-assurance/)
    - [Data and Analytics](https://adventus.io/institutions/data/)
    - [Adventus Drive](https://adventus.io/drive/)
    - [Adventus Professional Services](https://adventus.io/adventus-professional-services/)
    - [Adventus Premium Partnerships](https://adventus.io/adventus-premium-partnerships/)
- [Pricing](https://adventus.io/pricing/) 
    - [Recruiters](https://adventus.io/pricing/)
    - [Institutions](https://adventus.io/pricing/#institutions)
- Company 
    - [About](https://adventus.io/company)
    - [Careers](https://adventus.io/careers/)
    - [News & Blog](https://adventus.io/blog/)
    - [Offices](https://adventus.io/careers#offices)
    - [Contact Us](https://info.adventus.io/contact)
- Resources 
    - [COVID Compass](https://adventus.io/covid-compass/)
    - [News & Blog](https://adventus.io/blog/)
    - [Customers](https://adventus.io/customers/)

[Sign up](https://signup.adventus.io/)

[Login](https://app.adventus.io/)

 Media

[BACK TO ARTICLES](https://blog.adventus.io)

# Mergermarket: Adventus.io plans Series B to grow university marketplace

READ TIME:  2 MINS

SHARE:

Share on facebook

Share on twitter

Share on linkedin

![Mergermarket: Adventus.io plans Series B to grow university marketplace](https://blog.adventus.io/hubfs/Imported_Blog_Media/uni-growth-2.jpg "Mergermarket: Adventus.io plans Series B to grow university marketplace")

 Originally published in Mergermarket by Christel Thunell

Adventus.io, an Australia-founded, Singapore-headquartered edtech startup, is planning to raise a Series B round later this year or early in 2021, CEO and co-founder Ryan Trainor said.

The company will raise a “meaningful” amount, “absolutely double digits”, after raising a total of AUD 12m (USD 8.3m) in its seed and Series A rounds over the past two years, Trainor said.

Australian investment and advisory firm 333 Capital and the founding team invested in both rounds. 333 Capital will advise on the Series B round, in which Adventus.io is targeting new investors, Trainor said.

> The company is already fielding interest from investors in North America, the UK and Asia.

It will consider venture capital firms as well as strategic investors in education or adjacent areas supporting students, Trainor said.

Adventus.io has developed a software as a service (Saas) marketplace that enables universities to connect and transact with international student recruiters. The platform is the first of its kind in the education sector, and Adventus.io aims to transform the industry, which places 5.3m international students annually, Trainor said.

70% of international students make their decisions about which university to choose via student recruitment agents, but each agent only has 20-30 university relationships on average, so Adventus’ mission is to democratize access, the CEO continued. More than 470 universities are signed up to the platform, a number that is expected to increase to 750 by the end of this year, he said. The company aims to place more than 50,000 students per year by 2023, he added.

Of course, the movement of international students has stopped due to the novel coronavirus pandemic, but in the meantime, Adventus.io is positioning itself to support universities once borders open again, which the company expects in 2021, Trainor said.

> After the SARS outbreak, there was an increase in students wanting to go overseas, he noted.

COVID-19 has also given universities an opportunity to think about how they can access students, and recruitment agencies are assessing more options for the students. Universities are seeking ways to access a global marketplace of vetted student recruitment partners due to limited marketing channels and restricted staff travel, the CEO said. Adventus.io is signing up on average one university a day, he said.

Capital raised in the Series B round will be used to expand into new student source countries, Trainor said. Aside from Australia and Singapore, Adventus.io also has offices in the UK, India, Sri Lanka, Nepal, Vietnam, Pakistan, and Bangladesh, and has universities from the US, Canada, Europe and Malaysia signed up. In 2021, the company is planning to set up offices in Africa, the Middle East, Indonesia, and on the US East Coast, most likely Boston, Trainor said.

The company, founded in 2018, has gone from 14 to 150 employees in the last year, and aims to double its number of employees by 2021, the CEO said.

The founders, Ryan Trainor and his brother Lincoln Trainor, Victor Rajeevan, and Richard Uren, have no thoughts of an exit at this point, Trainor said. Their vision is to transform an industry, where a student might pay USD 100,000-200,000 for a degree, which can be the largest ever purchasing decision for a family, he said. “We want to help make sure they’ve made the right choice”, Trainor said.

Share on facebook

Share on twitter

Share on linkedin

![CTA Image](https://blog.adventus.io/hubfs/ttu.svg)

 Talk to us

 What other challenges do you face in your work? Let us know today. [Request a demo](https://adventus.io/contact-us/#request-a-demo) of the [Adventus.io](https://adventus.io/) marketplace to learn how to grow your business. 

[CONTACT](https://info.adventus.io/request-a-demo)

[KEEP READING](https://blog.adventus.io)

<https://blog.adventus.io/introducing-the-adventus-io-mobile-app-for-counsellors-their-students>

Product

### [Introducing the Adventus.io mobile app](https://blog.adventus.io/introducing-the-adventus-io-mobile-app-for-counsellors-their-students)

<https://blog.adventus.io/sea-expansion-adventus-io-malaysia>

Company

### [SEA expansion: Adventus.io x Malaysia](https://blog.adventus.io/sea-expansion-adventus-io-malaysia)

<https://blog.adventus.io/mea-expansion-adventus-io-nigeria>

Company

### [MEA Expansion: Adventus.io x Nigeria](https://blog.adventus.io/mea-expansion-adventus-io-nigeria)

- [Recruiters](https://adventus.io/recruiters/) 
    - [100% commission](https://adventus.io/recruiters/100-commission/)
    - [Course search](https://adventus.io/recruiters/course-search/)
    - [Student CRM](https://adventus.io/recruiters/student-management/)
    - [Application processing](https://adventus.io/recruiters/application-management/)
    - [Support & training](https://adventus.io/recruiters/support-training/)
    - [Data protection](https://adventus.io/recruiters/security/)
    - [Partner support](https://adventus.io/partner-support/)
    - [Institution directory](https://adventus.io/institution-directory/)
- [Institutions](https://adventus.io/institutions/) 
    - [Why partner with Adventus.io](https://adventus.io/institutions/)
    - [Diversity & global reach](https://adventus.io/institutions/global-reach/)
    - [Quality assurance](https://adventus.io/institutions/quality-assurance/)
    - [Deep institution expertise](https://adventus.io/institutions/data/)
    - [Data intelligence](https://adventus.io/institutions/data/)
    - [Adventus Drive](https://adventus.io/drive/)
    - [Success stories](https://adventus.io/institution-success-stories/)
    - [Information suite](https://adventus.io/institutions/learn-more/)
    - [Adventus Professional Services New](https://adventus.io/adventus-professional-services/)
    - [Adventus Premium Partnerships New](https://adventus.io/adventus-premium-partnerships/)
- Pricing 
    - [Recruiters](https://adventus.io/pricing-recruiters/)
    - [Institutions](https://adventus.io/pricing-institutions/)
- [Company](https://adventus.io/company/) 
    - [About](https://adventus.io/company/)
    - [Careers We're hiring](https://adventus.io/careers/)
    - [Blog](https://adventus.io/blog/)
    - [Offices](https://adventus.io/contact-us#offices/)
    - [Contact](https://info.adventus.io/contact)

- [Terms](https://adventus.io/website-terms/)
- [Privacy](https://adventus.io/privacy-policy/)
- [Cookies](https://adventus.io/privacy-policy#cookies)

<https://www.instagram.com/adventus.io/> <https://www.facebook.com/adventus.io/> <https://www.linkedin.com/company/adventusio/>

© 2026 Adventus.io