---
title: The value of the agent-university partnership in student recruitment | Adventus.io
description: A healthy agent-institution relationship unlocks tremendous potential for growth.
---

[News & Blog | Adventus.io](https://blog.adventus.io)

# [The value of the agent-university partnership in student recruitment | Adventus.io](https://blog.adventus.io/the-value-of-the-agent-university-partnership-in-student-recruitment)

 Written by [Pam](https://blog.adventus.io/author/pam) | Aug 27, 2020 2:49:00 AM

## Often misunderstood, the Agent-Institution relationship is more than a financial one…

## Agents are an important part of the ecosystem, and we need their help to make international student recruitment work.

## Agents provide local knowledge and act as cultural bridges.

> “They’re kind of like our eyes in the market. We keep in touch with them during product development”
> 
> UK institution

## Agents have tacit knowledge and insights on the local market…

#### What do applicants find desirable?

#### What are competitors offering?

## With the right tools and training, they help elevate the institution’s brand.

## Agents are an institution’s brother-in-arms.

## Together, they help students navigate their way to life-changing experiences in exciting new countries.

[View full post](https://blog.adventus.io/the-value-of-the-agent-university-partnership-in-student-recruitment)

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